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Archive for the ‘Design’ Category

Color Print Communications Never Go Out of Style

color print communications
Life affirming, zesty and lush. The Pantone Color Institute recently announced its Color of the Year for 2017 as Greenery, a refreshing and revitalizing shade that’s symbolic of new beginnings, according to Pantone. Will Greenery find its way into your color print communications in the coming year? To note: There’s more to color than meets…

Visual Storytelling is Seen and Remembered

visual storytelling
There is a lot of pressure on marketers to produce content that goes viral, and that can be paralyzing. A more realistic and productive goal might be to just get better with each piece of content you produce. One sure way to elevate your content is with visual storytelling. Research shows you have about eight…

Mood Plus Attitude: 2016 Pantone Color of the Year

Pantone
It’s a first! Blending a warm rose tone with a cool tranquil blue, the color pros at Pantone Color Institute have named two shades, Rose Quartz and Serenity, the 2016 Color of the Year. In these uncertain and stressful times, the pairing reflects “. . . connection and wellness as well as a soothing sense…